“2 WAYS 2 PLAY”: NITHO extends the use of gaming accessories also outside the pure gaming world

“Playing with or without Wii console” is one of the new trends from NITHO

NITHO, worldwide leading brand in console gaming accessories, has just launched a new concept extending the use of gaming peripherals also outside the pure gaming world.

This is “Active & Virtual” concept, a brand new way of using Wii accessories with or without the console. The mini-line up is made of 3 exciting products: 1 baseball kit (with real baseball glove – and baseball-like ball -  and fake Wii Remote to cover the hole of the handle and use the bat as a real one!), 1 ping pong kit (provided with a real net, net clips and real ping pong balls) and 1 tennis (with very nice rackets similar to real ones, and a fantastic tennis-like ball).

It is really “2 WAYS 2 PLAY”: users have the freedom to choose whether to use NITHO accessories when the console is on and ALSO when the console is off simulating indoor or outdoor exciting matches.

This unique concept, with a wide target (from kids to more mature people), is going to become a real fun and community instrument. Bringing fun to everyone, as NITHO claim suggests.

NITHO is also going to create POP materials to support the launch of this activity, fostering in-store operations, and also planning intensive advertising and PR campaigns worldwide.